Partnerships & Collaborations

Our partnerships are an extension of Custard Shop, and all available Originals products can be customised. Send us a message on the form below and we'll be back to you asap!

Take a look at some of our recent work below...

Caps & Socks

No Drama

Request: 'Relax. Be Good' Caps & Socks that will be displayed and sold in-store that fits with the vibe of the No Drama brand.

Specification: Cap to use Originals Initial Cap as inspo with a vintage colourway of coffee stain/cream and dark vintage red. Socks based on Custard Sock in white with black logo colourway

Design: Embroidery *2 on Front and Back.

Custom Cap & Sock with No Drama Branding

6 Panel Pinch Front Caps & Socks

Delivery Time: 5 Weeks

Drop: Sure Thing W3. 46 Churchfield Road, Acton. July 2026

Available: Exclusively at Sure Thing & No Drama.

https://www.nodrama.london/

Merchandise

Breadstall Pizza Soho

Request: Merchandise to Stock In-store for Customers.

Specification: White Waffle Long Sleeve in Custom Fit and Open Cuff Sleeve.

Design: Embroidery *2 on Front and Back

Client Custom Sizing

Originals as a Foundation

Delivery Time: 5 Weeks

Drop: Breadstall Soho 30th October In-Store

Available: Exclusively at Breadstall Soho

Promotion Video on Insta

Custard Shop X Breadstall

Video showing background of Custard Shop and Market Day, as well as link and interview with Breadstall Team.

Collaboration Video

https://www.breadstall.com/

Soho Fete 2026 T-Shirts

Soho Society for Soho Fete

Request: Custom branded T-Shirts for Staff and for Sale for the 2026 Soho Fete.

Specification: Front Print to feature the Soho Society logo and the back print to feature the 2026 Fete Poster with all details included

Design: Digital Print on Front and Back.

Caption

Row

Delivery Time: 5 Weeks

Drop: Soho Fete 2026 St Anne's Church.

Available: Soho Fete and via the Soho Society.

Button label

https://www.thesohosociety.org.uk/

Uniform & Workwear

Chiltern Street Deli

Request: Workwear for Team and Merchandise to Stock In-store for Customers.

Specification: Waffle Navy Material one in Custard Originals Standard Fit and another in Custom Crop Fit (Measurements supplied by Client).

Design: Embroidery *3 on Front and Back

Originals Sizing and Client Custom Sizing

Originals & Cropped Tees

Delivery Time: 4.5 Weeks

Drop: Custard Shop X The Delis Takeover 21st-23rd March

Available: Exclusively at The Delis

Takeover Weekend for Delivery

Custard Shop X The Delis

Full Weekend Pop-up to Drop The Delis Merchandise and showcase the full Custard Shop Collection on Chiltern Street.

Sponsors: Jubel Beer, Livings Things Soda

https://www.thedelis.co.uk/

Partner Requests