Partnerships & Collaborations
Our partnerships are an extension of Custard Shop, and all available Originals products can be customised. Send us a message on the form below and we'll be back to you asap!
Take a look at some of our recent work below...
Caps & Socks
No Drama
Request: 'Relax. Be Good' Caps & Socks that will be displayed and sold in-store that fits with the vibe of the No Drama brand.
Specification: Cap to use Originals Initial Cap as inspo with a vintage colourway of coffee stain/cream and dark vintage red. Socks based on Custard Sock in white with black logo colourway
Design: Embroidery *2 on Front and Back.
Custom Cap & Sock with No Drama Branding
6 Panel Pinch Front Caps & Socks
Delivery Time: 5 Weeks
Drop: Sure Thing W3. 46 Churchfield Road, Acton. July 2026
Available: Exclusively at Sure Thing & No Drama.
https://www.nodrama.london/
Merchandise
Breadstall Pizza Soho
Request: Merchandise to Stock In-store for Customers.
Specification: White Waffle Long Sleeve in Custom Fit and Open Cuff Sleeve.
Design: Embroidery *2 on Front and Back
Client Custom Sizing
Originals as a Foundation
Delivery Time: 5 Weeks
Drop: Breadstall Soho 30th October In-Store
Available: Exclusively at Breadstall Soho
Promotion Video on Insta
Custard Shop X Breadstall
Video showing background of Custard Shop and Market Day, as well as link and interview with Breadstall Team.
https://www.breadstall.com/
Soho Fete 2026 T-Shirts
Soho Society for Soho Fete
Request: Custom branded T-Shirts for Staff and for Sale for the 2026 Soho Fete.
Specification: Front Print to feature the Soho Society logo and the back print to feature the 2026 Fete Poster with all details included
Design: Digital Print on Front and Back.
Caption
Row
Delivery Time: 5 Weeks
Drop: Soho Fete 2026 St Anne's Church.
Available: Soho Fete and via the Soho Society.
https://www.thesohosociety.org.uk/
Uniform & Workwear
Chiltern Street Deli
Request: Workwear for Team and Merchandise to Stock In-store for Customers.
Specification: Waffle Navy Material one in Custard Originals Standard Fit and another in Custom Crop Fit (Measurements supplied by Client).
Design: Embroidery *3 on Front and Back
Originals Sizing and Client Custom Sizing
Originals & Cropped Tees
Delivery Time: 4.5 Weeks
Drop: Custard Shop X The Delis Takeover 21st-23rd March
Available: Exclusively at The Delis
Takeover Weekend for Delivery
Custard Shop X The Delis
Full Weekend Pop-up to Drop The Delis Merchandise and showcase the full Custard Shop Collection on Chiltern Street.
Sponsors: Jubel Beer, Livings Things Soda
https://www.thedelis.co.uk/