For 2025, we have aimed to deliver a mix of heavyweight and lightweight pieces, made for wearing individually or layering. We have built on our 90s inspired aesthetic and continue to develop pieces that deliver a unique fit to Custard Shop, focusing on comfort, utility, and quality.

We will continue to build on this through AW25 with a delivery of two chore jackets, a utility gilet, and cargo trousers.

Proper Streetwear from a Proper London Brand.