Festival Season & Pop-ups

Custard Shop is at its best when the team are out and about at festivals and pop-ups, allowing us to show off our full collection, and most importantly meet you lot! We've made some amazing memories and met great friends, so check out the calendar below and come by and say hello!

Message us using the contact form with any festival or pop-up recommendations and we'll always try and get involved.

Here's a lookback on some of those Memories Made.

Last Ever SGP

Secret Garden Party 2024

There's not enough space on this page to describe how good SGP was. Our Favourite festival is FUMP (see below), and we didn't think that would be matched, but SGP did it, and somehow managed to with 30* the people. Amazing energy, great people, unreal music, they were dragging us out at the end kicking and screaming not wanting to leave. Was everything Custard is about. Live Life, Live Custard.

Full SGP Aftermovie

For Underground Music People (FUMP)

FUMP 2022-2025

Since Custard's first FUMP, we've loved every event. Full of amazing souls from all walks of life, FUMP is about connecting to others, to ourselves, and to great music! Never an event to be missed!

Full FUMP Aftermovie

From East to West

Westival 2025

Our second Westival in 2025 and the furthest we had travelled at the time. Well worth the journey, from the moment we turned up in Pembrokeshire, the energy was unreal, and definitely one of the best weeks we have ever had. We have kept in touch with plenty of the friends made there and hope to see more in 2026.

Full Westival Aftermovie

First Time in Cornwall

Boardmasters 2025

This was our biggest festival yet - approx 60,000 in attendance! It was also our first time in Cornwall, and it did not disappoint. With a mix of wicked music, unreal views, and a great crowd, we had a quality week! Massive thank you to Beatniks Vintage (Vintage Guru) for having us along for the ride.

Full Boardmasters Aftermovie

Back up North

Leeds Festival 2025

Our closing festival of 2025 and this one did not disappoint. Met so many of you lot, and even recognised a few faces from back in Soho! Thanks to everyone for stopping by, supporting, and making the weekend one of the best to date!

More Regular Pop-ups

Weekly Pop-ups

Berwick Street, Soho

The Custard Soho Pop-up; come and say hi, check out some of the latest collections, and try on anything that catches your eye!

We're in Soho on Tuesdays, Thursdays, Fridays, and Saturdays!