Custard Shop is a London Independent that exists to ensure that creators across all industries can always rely on high quality fits and wicked designs. From DJ's shaping movement, to Artists time stamping motion, to the grafters keeping things going, there's a creator in all of us.
What is the Custard fit? While we constantly experiment with new patterns and shapes, our Original 'oversized' style merges a modern boxy fit with the 90's drop shoulder and wide body. Our unique pieces are developed to be worn, washed, and re-washed without losing their individuality or character.
We always 'road test' our samples against three points 1) Comfortand Durability across uses i.e., working, dancing, cycling etc. 2) Design and does it make you feel better when wearing 3) Talking Point and whether it's enough of a statement for people to ask about (and to borrow it).
We can therefore stand by our mission with everything we produce: Designed to be lived-in, memories made, and worn again and again
From the working day to the weekend social, our products are built to last a lifetime.
London, England. Est. 2021.
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